The Soul of the Deal: The EQ of M&A

Forbes: “One of the Top 25 books every CEO, Founder, and Business Owner should read.”

The Soul of the Deal, From Day One to Exit

Rodin Books

Marc Morgenstern's book The Soul of the Deal cover

Hardback and Audio at Amazon.com

The Soul of the Deal is conversational and humorous. Laugh while you learn about dealmaking from more than a dozen genuine M&A and venture capital deal stories and negotiating dialogue, 50 Morgenstern’s Maxims, and 17 pages of Key Takeaways.

Marc’s philosophy is based on selling encyclopedias door-to-door, following the Grateful Dead, and 100’s of startups and transactions. The result is a unique negotiating style premised on flexible jam band philosophy, engaged listening to respond (not rebut), and persuading (not bludgeoning). A Dealjammer©.


“Every business buyer, seller, and aspiring dealmaker should read this instant classic. I loved it.”

Steve McLaughlin, Founder and CEO of Financial Technology Partners
3-time Fintech Dealmaker of the Year


ROB MARKEY, Bain and Company Senior Partner, co-creator of the Net Promoter System, and co-author of NYT and WSJ bestseller The Ultimate Question 2.0 described The Soul of the Deal’s street smart wisdom as: “Mandatory reading” because of its accessibility, humor, empathy, and insight “making anyone more effective negotiating sophisticated business transactions.”


Marc’s book debuted at #1 in “Business Negotiating” on Amazon with all 5-star customer reviews.

KEVIN CZINGER, CEO, Divergent 3D: 10 Lifetimes of Venture Company Wisdom

“Want to avoid fundamental mistakes that make the difference between venture success and failure? Read this book.

ALEX M.:  A Masterclass in Deal Work, Innovation, and the Human Experience

Chris Voss’s “Never Split the Difference is a great book on negotiations. Simon Sinek’s “Start With Why is a great book on leadership. Peter Thiel’s “Zero to One is a great book on how to build a startup.

Marc Morgenstern’s “The Soul of the Deal” is all of those, and more.

Masterfully interweaving life-lessons learned in the field with poignant tips and strategies for success, he turns a framework for investing and deal-making into a framework for life.”