The Soul of the Deal: From Day One to Exit

Creative Frameworks for Buying, Selling and Investing in Any Business

Available at Amazon.com
Hardback, Kindle, and audio

Stewart Kohl, Co-Founder and Co-CEO, The Riverside Company

“Powerful lessons distilled into one hell of a fun, easy, and thought-provoking book. Marc defies stereotypes — a Deadhead and a Deal head; a gifted storyteller and a deal‑maker with deep understanding of the human dynamics. His Maxims alone are worth the price of this impactful read.”


Marc’s book debuted at #1 in “Business Negotiating” on Amazon with all 5-star customer reviews.

KEVIN CZINGER, CEO, Divergent 3D: 10 Lifetimes of Venture Company Wisdom

“Want to avoid fundamental mistakes that make the difference between venture success and failure? Read this book.

ALEX M.:  A Masterclass in Deal Work, Innovation, and the Human Experience

Chris Voss’s “Never Split the Difference is a great book on negotiations. Simon Sinek’s “Start With Why is a great book on leadership. Peter Thiel’s “Zero to One is a great book on how to build a startup.

Marc Morgenstern’s “The Soul of the Deal” is all of those, and more.

Masterfully interweaving life-lessons learned in the field with poignant tips and strategies for success, he turns a framework for investing and deal-making into a framework for life.”


Rob Markey, Bain and Company Senior Partner, co-creator of the Net Promoter System, and co-author of NYT and WSJ bestseller The Ultimate Question 2.0 described The Soul of the Deal’s street smart wisdom as:

“Mandatory reading” because of its accessibility, humor, empathy, and insight “making anyone more effective negotiating sophisticated business transactions.”