Maxims

Marc’s life revolves around people, startups and innovation, sales and negotiations, deals, and family. His Maxims were born from lived-life experience. They’re designed as short-hand principles to facilitate thinking; not rules to memorize and mechanically apply.

On Negotiations

    • People, not spreadsheets, are the epicenter of every deal.
    • Deals, like the universe, tend toward entropy.
    • Propinquity counts.
    • Negotiating is Theater with Consequences and Results.
    • The Seller’s Mantra is Certainty and Confidentiality.
    • Exploration is not commitment.
    • Time is the invisible but palpable enemy.
    • God gave us one mouth and two ears; the ratio wasn’t an accident.
    • It’s better to have some percentage of something than 100% of nothing.

On Start-Ups

    • Start-ups are time, cash, and emotion vampires.
    • Cash is a proxy for time; time is a proxy for opportunity.
    • When people are paying tulip bulb prices, and you own tulip bulbs, you should sell them.
    • Being a Founder is a fact; not a job description.
    • All deals are personal, only Founders are more so.

On Life

    • An Expectation Unarticulated is a Disappointment Guaranteed.
    • There are so many ways to be human.
    • Never break a promise to your kid.
    • In the end, time and gravity win.

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